My Work & Projects Data, technology and ideas in practice A selection of projects exploring data analysis, machine learning and practical problem-solving. Customer Segmentation & Analytics Exploring customer behaviour using data analysis, RFM segmentation and machine learning techniques. Machine Learning Projects Applying analytical and predictive methods to real-world datasets to uncover patterns and useful insights. Data Visualisation & Insights Turning complex information into clear visualisations and findings that support better understanding and decisions.